Concerns about energy’s impact on the environment continue to edge out concerns about affordability

With three years and counting of data, a clear trend has emerged: consumers are more concerned about how energy impacts the environment than they about whether it is sufficiently affordable and reliable. The extent to which consumers worry about reliability — that is, whether their lights stay on and the fuels they need are readily available — has consistently lagged their concerns about energy costs and environmental impacts.

Over the first four quarterly samples starting with the launch of the U-M Energy Survey in October 2013, the difference between the levels of concern about the environment and about affordability was not statistically significant, even though the average for the environment was nominally higher than that for affordability. However, the significance of the gap grew as additional data came in. By the second year, we were able to report that the environment had pulled ahead of affordability as Americans’ top energy-related concern. As seen in the chart below, based on data over the first three years of the survey, concern about affordability has lessened a bit in 2016 while concern about the environment has remained strong in spite of some transient ups and downs.   

Continue Reading

Environment pulls ahead of affordability as Americans’ top energy-related concern

In our very first survey, taken in October 2013, we were surprised to find that consumers were at least as worried about the impact of energy on the environment as they were about its affordability. The number of respondents who said that they were concerned either “a great deal” or “a fair amount” about the environmental impact of energy was 60 (±5) percent. At the same time, the number who expressed the same levels of concern about the affordability of energy was 55 (±5) percent.

Although ecology edged out the wallet numerically, the difference was not statistically significant in our initial sample of 500 U.S. households. For that reason, we reported an essentially equal level of consumer anxiety about these two energy-related concerns, a finding that was noteworthy in and of itself.

As time went on and each new quarterly U-M Energy Survey was taken, the environmental concern retained its edge. And now, with five quarterly samples and a total of 2,500 consumer interviews, concern about the environment clearly beats concern about affordability, 60 (±2) percent to 55 (±2) percent.Continue Reading